Niche is a company born out of a deep understanding of the retail landscape and a commitment to ethical business practices.
Understand brand pain points and turn hurdles into wins — amplify visibility, loyalty, and measurable market impact.
Set the benchmark for solving retail’s toughest challenges, turning brand visions into market-dominating realities.
In 1996, two colleagues, Jay and Renish, left corporate jobs armed with nothing but ethical grit and a common belief: “If it can’t be done, we’ll find a way.” Their late-night brainstorming sessions on Mumbai local trains laid the foundation for what is now Niche Promotions.
Now, three decades later, we’re known for solving seemingly impossible retail challenges, trusted by brands like Mars, Colgate, and Reliance — We’ve redefined “impossible” as “Ho Jayega,” one audacious win at a time.
From ideation to pan-India installs, we engineer solutions that don’t just meet expectations — they redefine them.
At Niche, “Ho Jayega” isn’t just a slogan — it’s the heartbeat of how we work. We thrive on the challenges others call unrealistic, too risky, or just plain crazy.
